Paid social people

Paid social people

Paid social

people don't

Don't scroll past

Don't scroll past

scroll past

Paid social that amplifies a campaign, not some generic ad set running into the ground.

We run paid social to drive attention towards something specific: usually a Wild Campaign built to stand out, or a brand asset worth landing on. No always-on ad sets recycling the same tired visuals.

The problem

Ads pointed at a brand nobody has noticed just burn budget faster.

The standard agency playbook is to take whatever asset exists, point it at a homepage, and optimise. It produces a clean-looking dashboard and very few conversations, because the problem was never targeting, it was that there was nothing memorable to click on. Spend more and you simply reach indifference at scale.

What's included

Creative first, then media.

Something worth advertising

We check the destination before we spend a penny: is there a campaign, an offer or a page here that deserves traffic? If not, we fix that first.

Something worth advertising

We check the destination before we spend a penny: is there a campaign, an offer or a page here that deserves traffic? If not, we fix that first.

Something worth advertising

We check the destination before we spend a penny: is there a campaign, an offer or a page here that deserves traffic? If not, we fix that first.

Creative built for the platform

Images and short videos made by real people, often filmed at a Wild Campaign. We make several versions of each, so you can see what works.

Creative built for the platform

Images and short videos made by real people, often filmed at a Wild Campaign. We make several versions of each, so you can see what works.

Creative built for the platform

Images and short videos made by real people, often filmed at a Wild Campaign. We make several versions of each, so you can see what works.

Campaign build and targeting

Ads on Meta, LinkedIn and TikTok, wherever your customers are. We keep the audiences simple, so we can see which ads work best.

Campaign build and targeting

Ads on Meta, LinkedIn and TikTok, wherever your customers are. We keep the audiences simple, so we can see which ads work best.

Campaign build and targeting

Ads on Meta, LinkedIn and TikTok, wherever your customers are. We keep the audiences simple, so we can see which ads work best.

Testing and reporting

Every week we see which ads are working and adjust. You get a simple report: how many enquiries, and what each one cost.

Testing and reporting

Every week we see which ads are working and adjust. You get a simple report: how many enquiries, and what each one cost.

Testing and reporting

Every week we see which ads are working and adjust. You get a simple report: how many enquiries, and what each one cost.

How we work

Start with small and honest, then scale,

1

1

1

Check the destination

Landing page, offer and tracking reviewed before launch.

2

2

2

Build the visuals

Three to five genuinely different angles, not five crops of the same image.

3

3

3

Test on a small budget

Enough spend to learn, but little enough that learning is affordable.

4

4

4

Scale what works

Push budget behind what works, retire what doesn't, and refresh visuals before fatigue sets in.

What you walk away with

Spend you can justify.

You get campaigns tied to a real idea, reporting you can read in two minutes, and an honest answer about whether paid social is the right channel for you at all (including when it's not).

Who this is for

You might be exactly who we work with.

You have a campaign, launch or offer worth putting money behind.

You have tried boosting posts and got some activity but no enquiries.

Your landing pages are ready (or you'd like us to build them).

You want reporting in enquiries, not engagement.

(If you only want someone to "run the ads" on whatever exists today, we are probably not the right fit, and we will say so early.)

20+

20+

founder-led businesses have used this exact process to get unstuck.

founder-led businesses have used this exact process to get unstuck.

Questions we get asked

What budget do we need?

Enough to learn something: usually a few hundred a month minimum on Meta, more on LinkedIn. We would rather tell you it's too thin than take the fee.

Do you need a Wild Campaign to run this?

No, but it is where paid social performs best. Failing that, we need a strong offer and a page built to convert.

Who owns the ad account?

You do. Always. We work inside your accounts and your data stays yours if we part ways.

How soon do we see results?

Early signal in two to three weeks; a fair read on the channel after six to eight, once creative has been tested properly.

Ready to stop blending in?

Ready to stop blending in?

Join our free 90-minute workshop and leave with a 90-day marketing plan built around your business.

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