We create search campaigns that catch people already looking, and land them somewhere they'll remember.
Paid search works best when it is catching demand that already exists, and works even better when what people land on is worth remembering. Our search campaigns support the bigger picture rather than chasing vanity click-through rates.
The problem
Most search accounts are paying for the wrong clicks.
Broad match left on, brand terms eating the budget, automated recommendations accepted without question, and one ad group called “General” doing all the work. The account looks busy and the spend looks efficient, because it is buying clicks from people who were always going to find you, as well as from people who were never going to buy.
What's included
A tight account with honest tracking and better landings.
How we work
Audit, rebuild, adjust.
Audit
We have a look at what's running now, what it cost, and what it brought in last quarter
Rebuild
We rebuild your account properly: keywords, ads, tracking, and blocking searches that waste your money.
Point it somewhere good
Landing pages that match your intent, so each click lands on something relevant.
Tighten monthly
Each month we cut the wasted searches and put more budget behind what brings in enquiries.
What you walk away with
Fewer clicks and more conversations.
You get an account you could hand to anyone and have them understand in ten minutes, spend concentrated on high-intent searches, and reporting that says how many enquiries came in and what each one cost.
Who this is for
This is usually the right fit if…
People search for what you do by name or by problem.
You are already spending on Google and can't tell what you get out of it.
Your sales cycle starts with an enquiry form or a call.
You want results from the budget you have, not a bigger budget for the sake of it.
(In a market with almost no search volume we will tell you, and point your budget towards something better.)
Questions we get asked
Should we bid on our own brand name?
Sometimes; mostly when competitors are. It is a cheap defensive move, not a growth strategy, and we won't dress it up as one.
Can you work with our existing account?
Yes. We audit first and tell you honestly whether it's worth fixing, or if it would be faster to rebuild.
What about Performance Max?
Useful in some accounts, a black box in others. We'll use it where it earns its place and say why.
Do you need new landing pages?
Usually one or two. Sending high-intent search traffic to a homepage is the most common reason these accounts underperform.
Join our free 90-minute workshop and leave with a 90-day marketing plan built around your business.
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